Go Direct Portfolio:
One of the toughest tasks in all of advertising is enticing someone to open an envelope. And once the envelope is opened, you still have only a matter of seconds to engage the prospect’s attention. From that point, you have to effectively create desire for your product or service and then seal the deal with a strong incentive and call to action. It’s a seamless progression leading to an ultimate goal: response.
That’s what makes direct mail a particularly challenging medium. It’s more than just creating strong headlines and copy; there is considerable technique and strategy involved. GO Direct has been creating effective direct mail for over 30 years. We know the proven techniques that induce potential customers to take action.
Are you familiar with the AIDA formula? It stands for Attention, Interest, Desire, Action, and it’s a useful guide for structuring your advertising message. The AIDA formula is most apparent in print advertising: a catchy headline or graphic gets attention; an offer or strong promise builds interest; benefits about your product or service creates desire; and the message concludes with a strong call to action.
Digital (Web, Emails, Landing Pages)
An ever-increasing part of GO Direct’s business is the creation of digital marketing and branding assets for a variety of clients. This includes providing copy and design for websites, landing pages, and email promotions. While this is a relatively new and still evolving media, the same fundamental rules of advertising and marketing apply.
GO Direct is frequently called upon to create pieces that would not necessarily be described as advertising. In many cases, however, these pieces must still convey the client’s established branding — or present a message that is in keeping with a corporate image. Here are some examples of GO Direct’s collateral work — including stand-alone brochures, annual reports, and newsletters.